What is Embedded Finance?
Embedded Finance a New Paradigm for a New Normal world and how it is Revolutionizing Financial Services. The implanting or embedding of financial services onto non-financial platforms, technologies, or product mechanisms intends to provide financial products to customers right at the source. More and more non-banking companies offer financial services, such as wallets or bank accounts, payments, and lending. The companies' embrace of embedded finance—banking-like services offered by nonbanks—aims to retain customers and increase their lifetime value. Venture capitalists, like Angela Strange at Andreessen Horowitz and Matt Harris at Bain Capital Ventures, for years have encouraged their companies to consider 'embedded finance' as a critical monetization lever, "making every company a fintech company." Embedded finance uses financial tools or services [...]